It keeps your ice cold

I bought this last week at a yard sale. Isn't it ugly?? It holds ice and is insulated. I paid a $1 for it.

I spray painted it and like it a lot better now. I think I might put the word "ice" in black letters on the front. Maybe then people will know what it is when I set it out for a barbecue.

EDIT: Here it is with the word "ice". I used some black rub-on letters that I had.